Green Pedestrian Crossing created by Jody Xiong
The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.
The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.
Watch their video below:
At first glance, the Phantomenal III Lamp looks like a trick of the eye, as though some Photoshop magician had gotten to the image first. Defying the laws of physics, it appears to be floating in midair. Nevertheless, the light fixture is real even if the ghostly suspension isn’t.
Created by French design studio Guesner, the Phantomenal III Lamp has been carefully and cleverly crafted to give the illusion that it is being held by some eerie spirit. In reality, the light fixture boasts a metal stand that has been designed to look like a common cord. Aside from this quirky aspect, the lamp has a very classic aesthetic.
According to the designers, “Phantomenal is a contraction of English phenomenal phantom and expressing faith in the spectral character of light and its uniqueness.”